apn gallery X Souvenir Official sweden hoodie
100% Cotton
Oversized fit
Elodie is 180cm tall
Handmade in Sweden & France (more details below)
If you usually wear size S: Oversized look as on the pictures
If you usually wear size M: Light oversized look
Made from souvenir official’s deadstock garments
WANT TO RENT THIS PIECE? SEND US AN EMAIL: aleks@apn-gallery.com
Unique Pieces, United Voices - Artist Jennie Eklund designs for Sweden
Being able to freely express our beliefs and being able to demonstrate is the most valuable good that we have in the EU and it is worth fighting for. In collaboration with Berlin-based social fashion brand souvenir official, and six EU-based artists we created a capsule to raise awareness for the European election 2024. However, before we could send the pieces to the artists, prep work was necessary. Fashion designers Marika Hellmund from Germany and Filip Bejek from France collaborated to reimagine the raw deadstock pieces we received from Souvenir Official.
These included six hoodies and a few denim pants left over from a previous collaboration, which they transformed into six completely new outfits. Marika and Filip incorporated an abstract version of the EU stars into the design process, threading them throughout the entire collection to visually align the pieces with our message of creating unity and advocating for a strong, democratic Europe
Introducing Jennie Eklund
“For me, my artistic expression is about relationships. To be able to tell a story and provide space for the viewer to interpret, feel, dream, and relate. Having the opportunity to enter a platform where artistry meets activism in such a creative way feels like a privilege.
To be provided the platform to create through APN Gallery and Souvenir Official for this cause has been such a fun and enriching experience. Seeing how the artists in this project have chosen to interpret ‘unity’ and execute it has been so inspiring. Above all, it is beautiful to see all the engagement in maintaining the unity of the EU, and how companies see their place as influential players.
Keeping our ties strong in these dark times feels more important than ever. I truly hope everyone recognizes their responsibility and votes for a loving, attentive, and united cooperation in the EU.”
-Jennie Eklund
First Photo: Jennie Eklund and her final Pieces
Second Photo: Jennie wearing her finalised pieces
