apn gallery x Souvenir Official czech hoodie and bag

€350.00
  • This is a bundle that contains the hoodie and the bag!

  • 100% Cotton

  • Oversized fit

  • Handmade in Czech & France (more details below)

  • If you usually wear size S: Oversized fit

  • If you usually wear size M: Slightly oversized fit

  • Made from souvenir official’s deadstock garments

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Unique Pieces, United Voices - Jiří Procházka desgins for Czech

Being able to freely express our beliefs and being able to demonstrate is the most valuable good that we have in the EU and it is worth fighting for. In collaboration with Berlin-based social fashion brand souvenir official, and six EU-based artists we created a capsule to raise awareness for the European election 2024. However, before we could send the pieces to the artists, prep work was necessary. Fashion designers Marika Hellmund from Germany and Filip Bejek from France collaborated to reimagine the raw deadstock pieces we received from Souvenir Official.

These included six hoodies and a few denim pants left over from a previous collaboration, which they transformed into six completely new outfits. Marika and Filip incorporated an abstract version of the EU stars into the design process, threading them throughout the entire collection to visually align the pieces with our message of creating unity and advocating for a strong, democratic Europe.


Introducing Jiří Procházka

“I’m an artist based in the medium of photography and its theory, working with intermedia forms, referring to the central theme of my art practice non-linear time perception. While working together with Souvenir Official and APN gallery I decided to use a series of three scans, technical images of climbing plants connected to the idea of unity, not only visually but also with its inner meaning. As a society, we are obviously at the gates of huge changes, and it’s our time to fight for the outcome we will not be ashamed about and not guilty years after. We need to push humanistic directions, and push away short-sighted ambitions that drive our society to its end.”

-Jirí Procházka

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