[our philosophy]
Does the world need another fashion brand? Good question! Scroll down to find out more!
[the three pillars]
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1: Society
For us, clothing is more than just something to wear. We are convinced that our products must have a positive impact on society. That's why we dedicate each of our collections to a social cause. Our goal is to draw attention to social grievances and to stimulate discourse.
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2: Ressources
We have to face the fact that the current methods of producing garments are polluting the environment. Therefore, we decided to only use second-hand garments and fabrics or low-impact materials.
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3. Transparency
Transparency is an important factor for us to build trust. For this reason, we keep our production costs transparent. This is necessary to take responsibility for our production methods. With this, we can enable everyone to make an informed decision to buy a product that has a positive social and environmental impact.
[the apn manifesto]
Is another fashion brand really what the world needs?
Our conclusion: What the world does not need are interchangeable fashion brands that exist only to make a profit. What we need are fashion brands that prioritize social and environmental issues and incorporate them into their core values. Brands that design stunning clothes who are intending to raise awareness for important causes.
Based on this, we have developed the concept of apn gallery. It is based on two principles: social commitment and creative freedom. We aim to inspire you with collections that draw attention to social grievances. The acronym "apn" stands for "alternating project names" and reflects our commitment to addressing different social grievances with each collection. We aim to raise awareness and support the institutions and individuals who fight against these injustices. This is done either financially or ideally through joint projects. Furthermore, most of the pieces in our collections are made from second-hand fabrics and clothing, giving beloved pieces a new purpose while reducing environmental impact.
In short, apn gallery embodies the belief that by working together, we can achieve great things and rise above.
"Individually, we are one drop. Together, we are an ocean."-Ryunosuke Satoro
[the idea]
The name tells the story:
We see ourselves not necessarily as a fashion brand but as a gallery. A place where you can be inspired and enter into discourse with us and others to discuss social grievances, our projects, or other hot topics.
Just like in a real gallery, we want to allow you to browse through our growing collection form your own opinion, and share it with us.
With that being said we might not necessarily stick to clothes. Maybe we do a social soap next time. Or paintings. Or chairs. Most important is only one thing: It has to create social value!
[the movement]
It is time:
We believe that it is about time to take action and fight for a fundamental change in the fashion industry. This does not only mean that fashion labels should reduce their production volume, but also take responsibility for the social and ecological deficits along their supply chain.
We refuse to see you as merely a customer. We see you as an individual human being who wants to join us in our movement to make the fashion industry and the world a more social place.
Therefore, let us unite as one force, showcasing to the world that we are a powerful collective, fighting passionately for a revolutionary transformation within the fashion industry. Big changes are coming and we can’t wait to experience them with you!
